WHAT IS A LOOKBOOK?
A lookbook is a collection of fashion photos or videos designed based on the concept of the product, featuring creative colors and layouts – helping to convey the brand’s distinctive values.
Lookbooks are often known in the form of a small booklet printed on colored paper to promote the latest collection. You can imagine a lookbook as a short fashion catalog for a specific brand. Nowadays, with the rise of online platforms, businesses design their lookbooks on websites, social media pages, or other digital channels. They can utilize features like scrolling and clicking to allow customers to easily browse through each page or come up with more creative ways to enhance the consumer experience.
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A lookbook does not necessarily feature only the brand’s products; models can be styled with additional accessories to enhance the ideal aesthetic that the brand wants to present to buyers. For example, a high-end fashion brand shooting photos or videos to showcase an evening gown may add accessories like sparkling gemstone necklaces and earrings to highlight an elegant style, while a swimwear brand might include sunglasses…